Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate

This caught my eye as you have the Online Marketing Institute blogging about how direct mail is providing higher conversion rates and lower cost-per-lead than email marketing. The best part is that they back up each statement with a fact from DMA (Direct Mail Association) and Direct Mail News. If you have a minute check Read more about Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate[…]

Print 13 dominated by Inkjet again.

While walking around Print 13 yesterday it seemed that again this year inkjet was dominating the headlines in several areas. No longer was it just the high-speed digital inkjet presses from HP, Xerox, Kodak and Canon, now several new companies have jumped into the market. I came across the new¬†KM-1/IS29 Inkjet Press from Komori and Read more about Print 13 dominated by Inkjet again.[…]

3 Important Ways Print Is Transforming Direct Mail

Print technology has evolved and made several advances over the past few years, especially with the introduction of the high-speed digital inkjet equipment. Because of this new technology print is designed to handle big data and push out communications based on the individual recipient in mind. This allows for thousands of versions within the same Read more about 3 Important Ways Print Is Transforming Direct Mail[…]