The Writers of InkOnDaPaper

Learn a bit more about the writers involved with InkOnDaPaper

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The Gallery

A Gallery of all the images used here on InkOnDaPaper

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Contact Us!

This site wouldn't be possible without the collaboration of our peers - Share with us today!

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Getting Practical with 3D Printing

3D Printing is everywhere.  You can’t click through design blogs anymore without constantly seeing newer and cooler applications for this “print” process.  We have even seen companies start 3d printing their own circuit boards – check it out Here.  Digging back through our old posts you will find at least 10 about some form of 3D

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A Guide to Popular Printing Techniques

In college in Waterford, Ireland, one of our class projects was called “Techniques.” The brief was to become familiar with as many popular printing techniques we could and show them through physical pieces. It was a fun project. However, when you leave school, you don’t always get the chance to work with these really amazing printing

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How can you create one-to-one Multichannel Communications

These days, marketers and brands are obsessed with the “customer experience”. But what exactly is meant by the ‘Customer Experience?’ Customer experience is the sum of all interactions that a person has with an organization. Delivering an engaging one can be a challenge because consumers today have higher expectations and they are using more and

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The Hunt for Hunters in Print

People tend to see situations more clearly when we are removed from a given scenario for a while. “You cannot write about a personal experience until at least five years have passed,” advised my collegiate writing instructor. Of course, she was referring to that life “thing” called perspective. Joe Truncale hasn’t been out of the

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QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER

As retail businesses grow, so too must their marketing efforts. Mail service providers, or MSPs, help businesses expand operations in advertising and communications. These third-party companies provide a host of services including designing, printing, sorting, transporting mailers and more. MSP 101 There are thousands of MSPs in the Unites States. Some only provide specific services

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Direct-mail-marketing

Why Direct Mail is More Memorable

Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making. The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing

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What is your workflow?

There is no denying that the print and graphics industry is in the middle of a major evolution. Centuries of the traditional printing press being the primary technology of the market has been upended in just a few decades as digital burst onto the scene. The evolution of “putting ink on paper” has hit a

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