Perception of Value

Today’s post was a guest submission and although not exactly print related, there is relevance in proving the value of print. Read on to learn more about the perception of value. Value is in the eye of the beholder. But...

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Soy Printing Ink: Myth vs. Reality

“Green” is rarely black and white. More often, it comes in multiple shades of gray. And in the case of one “green” product, those shades of gray come in every color of the rainbow. The demand for soy-based ink is...

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Why we love PRINT!

By: Jason Shudy Today being Valentine’s Day and all I thought it was appropriate to outline why we love PRINT. As a blog that provides you informative articles and information on all things print all the time we needed to...

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The Science of Printing Currency

Money is nothing more than a medium of exchange. For hundreds of years the science of printing paper currency has reigned supreme – our ancestors didn’t have to lug around gold coins when they wanted to buy goods and services...

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Direct Mail vs Email – Who is King?

Email has long since been considered as a marketing medium that provides maximum reach for minimal investment and has served as an essential element of many a marketing campaign across any and all industries. However Direct mail, whilst having been...

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The New Catalog

In an age of digital distraction and ever-shorter consumer attention spans, the catalog is reemerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter,...

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Color-changing inks for money and fashion

Color-changing Inks that adapt to their environment are not the stuff of science fiction anymore. Thermochromic inks, sensing inks and inks that react to changes in CO2-concentration are being invented by scientists around the world. Two recent examples of this...

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