Print in 2017

By: Jason Shudy As we all know print has continued to change over the years and print in 2017 will be no different. Many companies tried to remove print and costs that go along with it from marketing campaigns and...

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So You Need a Typeface

Choosing the best font can be hard.  100 years or so ago, there were 10 choices and they all looked vastly different.  Investing in a typeface was a process, and a heavy one at that.  100’s of small metal chunks...

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Neenah Packaging: Creating a System for Designers

Before Neenah Packaging could unveil its new Luxury Box Wrap papers with designers and brand managers, it first needed a way to present the immense collection, and highlight the extensive customization that is the cornerstone of this portfolio. Washington DC-based...

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Innovation within the folding carton market

Innovation within the folding carton market is helping to deliver opportunity for print providers. “There are opportunities for organizations that can identify a problem and solve the problem in a unique affordable way, and help CPGs sell more stuff, says...

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What you need to know about color

Color is complex. For something so instrumental to our daily lives, the world of color is a deep rabbit hole of subtle nuances and inconsistent schools of thought.  In this post, we explore color at a high level and arm...

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Millennials Love Print?

Born in 1991, I am smack-dab in the middle of the millennial generation. I took computer classes in elementary school, had a smartphone before I could vote, and now own four smart devices that allow me to pay bills and...

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The Sears Catalogs of Christmas Past

I was catching up on a few missed episodes of Jimmy Fallon and during one interview he stopped to reminisce about the Sears catalogs of his childhood.  How he would “fold over corners of the pages of things that they...

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The End of Global Brands

If you were among those kids who had Kellogg’s cornflakes on the breakfast table, drank a Coke from time to time, enjoyed your favorite KitKat, and, after you got a little older, have always used Tide, don’t expect the next...

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