Direct Mail 2.0

Beginning March 1st a new United States Postal Service (USPS) Discount program lets all US-based direct mail companies qualify for up to 5% off their clients’ postage costs when they sign on to integrate their clients’ campaigns with Google ads using DirectMail2.0.

DirectMail2.0, a white-label software available to US-based direct mail companies has been approved for two USPS postage discount programs for 2017. The software allows Direct Mail companies to automatically integrate phone call tracking (and even listen to recordings of those calls), mail delivery tracking, and online ads through the Google network, to their clients’ direct mail campaigns. The software comes ready-to-use and allows the direct mail company’s clients (businesses of all sizes) to log in and see results in real time.

  • DirectMail2.0 allows direct mail companies to seamlessly integrate their clients’ direct mail campaigns with online ads, mail tracking, and call tracking – all of which can be accessed in real time from an online dashboard. DirectMail2.0 white label partners also now qualify for a 2% and 5% postage discount with the United States Postal Service.
  • DirectMail2.0 allows direct mail companies to seamlessly integrate their clients’ direct mail campaigns with online ads, mail tracking, and call tracking – all of which can be accessed in real time from an online dashboard. DirectMail2.0 white label partners also now qualify for a 2% and 5% postage discount with the United States Postal Service.

The Postal Service is running two mailing incentive promotions in 2017 that give discounts to all DirectMail2.0 partners. The programs offer postage discounts to mailers who use advanced technologies to improve their prospect’s experience. The first is the Emerging and Advanced Technology promotion, which offers 2% off postage for first-class mail with no quantity restrictions. The second is the Direct Mail Starter program, which offers 5% off postage (up to 10,000 pieces) to businesses and nonprofits who are not currently using direct mail.

The Emerging and Advanced Technology program is effective from March 1 – Aug. 31, 2017 and the Direct Mail Starter program from May 1 – July 31, 2017. Because DirectMail2.0 users see significantly better results from their campaigns, they mail more often — a win for both direct mail companies and the USPS.

“It’s exciting to see the that Postal Service recognizes the value of this software,” says DirectMail2.0 CEO Joy Gendusa. “And it’s great news not just for direct mail companies, but for the small businesses who use direct mail. Now they can not only experience exponentially improved results from their campaign, they can save money at the same time.”

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